Every cause needs a sound marketing communications plan to elevate its mission.
Starting from an understanding of your audience, I will work with you to develop plans and initiatives that reach and connect with your supporters and move them to action.
A brand is the personality of your cause and the culmination of audience experiences.
I will get to know your mission, look at your existing identity and audience perceptions to articulate who you are, what you do and the tools that will best deliver your brand story.
A content strategy is a foundation for how your cause tells its story.
It starts with a plan that outlines what you're going to tell people, where, how and when. I will blend key messages, organization priorities and audience needs in creating print, digital or other multimedia content.
Your cause has a lot to say, and you're ready to publish and host your own content.
Building off a content strategy, I can help create your blog infrastructure, creation processes, editorial calendars, distribution and promotion plans, and evaluation systems. I can also provide writing and editing support.
It's time to build awareness, launch a new product or initiative, release a new report, increase sales or cultivate donations.
I specialize in developing and managing campaigns — local to national. I can help to set goals, define target audiences, create key messages and offers, identify a promotional mix of media channels, create campaign assets, provide execution and evaluation.
I provide mentoring support for solo or small department marketing communicators to help them determine where best to focus their marcom efforts in supporting a cause.
If your organization's marketing communications team is in a transition, I can provide interim marcom leadership support.
Social Good Marcom’s approach to shining a light on your cause includes bringing in and collaborating with other consultants, agencies and freelance specialists depending on the breadth and depth of your organization’s need. This means Social Good Marcom is here to pitch in to help other consultants, agencies and freelancers when an extra hand is needed.