Over the years, Marnie Grona has shared insights and knowledge on sites like Nonprofit Marcommunity, Imagine Canada, TechSoup Canada and others. The below selection of articles will help organizations and marcom professionals promote and profile their causes.
Find out how you can make GivingTuesday your own. It also features resources to help plan and launch a GivingTuesday campaign.
What role does marketing communication play in your organization? Learn about different levels and how and why you want to evolve marcom's role. Also published on imaginecanda.ca.
This article is about using the right tool at the right time. Many use PDFs as a way to share information. However, it may not be the best way to communicate with your audiences.
How can you show what your organization stands for? How can you reinforce your value to your audience? A content curation strategy can help with both.
This article discusses consumer trust levels in charities. And, how marcom can help organizations build trust with their donors and supporters. Also published on imaginecanada.ca.
A look at how to incorporate social media into your events and conferences. This oldie but a goodie article may reference some retired tools, but the approach and planning process remains relevant.